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Sales Director Coatings Asia

Synthomer Coatings


When Minutes Matter:  Unveiling the Life Saving Potential of Intumescent Coatings

In the critical event of a fire, every minute counts!

Discover the critical role of intumescent coatings as an effective passive fire protection technology- by delaying possible structural collapse and allowing safe escape when minutes matter. In this presentation, we introduce the scientific makeup of intumescent coatings, and the key role the binder plays in the overall formulation. In addition, we present the various considerations in its application, as well as the benefits it brings as the prevalent passive fire protection system for structural steel in the market. The presentation highlights the market trends and growth for the product, as well as the practical applications that define this innovative solution.

Synthomer’s expertise in intumescent coatings is backed by proven track record spanning over 40 years. We share our recommendations in enabling customers to achieve an intumescent coating that balances regulatory requirements, structural steel protection and aesthetics.

Let’s build a safer world together. When minutes matter, trust Synthomer.


Josephine Mak is a highly accomplished Sales Director at Synthomer Coatings SBU, boasting a proven track record in various commercial leadership roles, skilfully complemented by her acumen as a strategic marketer. With a rich professional journey spanning 16 years in the chemical industries, she brings a wealth of expertise across sectors such as coatings, construction, adhesive, sealants, and personal care.

Driven by a profound passion for the chemical universe, Josephine has demonstrated expertise in acrylics, alkyds, polyurethane, and butadiene rubber. Her extensive knowledge and in-depth understanding of polymer chemistry are fundamental aspects of her role at Synthomer, contributing significantly to her ongoing success in this dynamic industry. Her commitment, coupled with her extensive knowledge, positions her as an invaluable asset to Synthomer and as a respected professional within the chemical industry.

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